Things to think about when briefing your agency

“Can you tell me how much it costs for you to sort out our digital?” We get this question a lot – both from big and small brands, so we put this guide together to help you provide a brief that defines what it is you want from your social media and your agency! We’ve asked…

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What does your brand stand for?

There was an online discussion on a brand’s page recently where somebody noted “not sure the political issues of the day should be part of your brand.” I’ll be honest – since we were talking about equality, a fundamental human right, I took issue with it being deemed a political issue of the day. But…

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Five things we can learn from Trump about positive social

Remember – not all of us are born to be examples. Some of us are here as cautionary tales. And I am afraid that the self proclaimed example of MODERN PRESIDENCY is one of those cautionary tales. Trump is like the gift that keeps on giving when it comes to demonstrating the importance of positive…

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Why #celebratingwomen matters

Kirstin Ferguson is one of those women that look they have it all together.  More irritatingly, she is probably one of those women that actually have it all together.  And I loved her on sight. Kirstin was inspired to start the project because she was sick of the way women were being treated online. She wanted…

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Social media, customer service and loving your brand stupid

Whether or not you like it, your most important customer service touch-points in 2017 are your social platforms. Quite simply, social media platforms force brands to behave well. A simple case scenario: Buying jeans. You go into a shop. You buy a pair of jeans. You take the jeans home. You notice they have a tear…

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Why do I do what I do?

Since I was little I always wanted to write, to communicate stories, not just fictional ones but ones that made sense of the world that I actually lived in. Retrospectively, so many of those stories that I lived, weren’t enough. They didn’t satisfy the urge in me to connect in ways that reflected my internal…

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Schools and social media

It’s a mystery to me why schools are bothering to teach children about the benefits and dangers of social media when the majority of schools are not modelling positive, proactive social behaviours on their own platforms. A lot of school social platforms are run by parents, with no input from schools. There is no strategy,…

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What do aged care and pet hotels have in common?

And no, it’s not the food. You cynics! Quite simply, they are both highly emotional investments where cost is rarely the deciding factor. It is the placing of a loved one into qualified care for a period of time. You want to know that they are being looked after physically, emotionally and if your loved one…

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Social media is real life

  “The time has come,” the Walrus said, “To talk of many things: Of shoes–and ships–and sealing-wax– Of cabbages–and kings– And why the sea is boiling hot– And whether pigs have wings.”   So Lewis Carroll wrote back in the 1800s.  I’d like to amend it slightly to the following “The time has come,” the…

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The NDIS is not a sign of the apocalypse

The NDIS and the delivery of community care in Australia is in the process of shifting from provider driven to customer driven.  This means customers are in a stronger position of cherry picking what they need to support their health care requirements, and providers are in the position of having to define a strong value…

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Social media and the art of story telling

Once upon a time there was a boy who wanted to go to space. Once upon a time there was a little boy who liked to draw pictures. Once upon a time there was a woman who didn’t want a VPL under her white trousers. Once upon a time there were two men who wanted…

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Forget about the numbers

Really. Forget about the numbers! I was listening to Jonah De Vries talking at #LikeaBoss last week about how he got to over 1 million followers on his Twitter feed.  It’s not even a full time job for him. And he said something which I wanted to bottle and hand out to every single company using…

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